Started as employee #4 and the first digital designer and web developer at BIGBrave.

Set the vision for digital design. Build up and lead the design team.

Introduced UX and the Human-Centered way to design. This is now the core of the business.

Pioneered the technical team and established the key technology stack we build in.

Establish the key metrics and tactics for year-on-year growth.

Helped grow the team from 4 to 12 designers and developers, mentoring talent along the way.

Help customers craft and build unique brands.

Set the vision for the work we want to do and clients we aim to attract.

Built a large scale eCommerce platform with over 5,000 products and transacting on average 1,2 million loyalty points per month.

Spent time giving back through pro-bono work with a range of digital work to various beneficiaries in our network to better establish their businesses.

Acquired by BIGBrave in 2015 when all clients and operational staff moved to BIGBrave.

Co-founded Creative Ink during my last year of studying, growing the business over time.

Lead a small team of designers consisting of our internal team as well as various freelancers.

Designed a handful of SA’s biggest Radio Station websites for the SABC including 5FM, Metro FM, TruFM to name a few.

Design, Developed and maintained the Kaya FM website as their main source of digital identity. As a team we navigated them through the gauntlet that was the rise of Social Media.